Not just cute underwear.
Okay.. well mostly cute underwear but there’s a little more than that. Every single brand has values, you can’t exist without them. Here’s a little bit about ours.
We’re focused on body positivity + size inclusivity. 💞
We have sizes 6-20 (with more sizes in the works) and we celebrate all body shapes 🥳
We want to represent all body types in our marketing, so that when you’re browsing our collection of cute underwear, you can see exactly what it would look like on YOU, no matter what body shape you are.
We work with an ethical manufacturer.
Our manufacturer is certified and regularly audited by BSCI to ensure ethical and safe working conditions, including fair wage and working hours, anti-child labour laws, ethical working hours, a safe work environment and other labour practices. This certification is reviewed and updated annually by an independent third part and is globally recognised and standardised.
We focus on sustainability.
No plastic packaging here 🙅♀️🙅♀️ We use 100% compostable shipping bags and cardboard envelopes and boxes. We also regularly implement more and more sustainable practices within our warehouse and manufacturing relationship. We want to reduce our impact by reusing and reducing.
We don’t do Chemicals.
Our manufacturers have the Standard 100 OEKO-TEX ® certification which demonstrates that all fabrics are free from harmful substances to human health including allergens and carcinogens. This certification is reviewed and updated annually by an independent third party and is globally recognised and standardised.
Styles that light you up + actually look GOOD 😍
We design underwear that feels and looks GOOD. We were over boring, expensive ill-fitting underwear. Nope, none of that. We design styles that make you feel confident.