The Rise of Celebrity-Endorsed Sex Toys (Thanks for the Orgasm, Lily Allen!)

Celebs are promoting female pleasure with their own line of sex toys, and we’re here for it! There’s been a lot of buzz (sorry – we couldn’t help it) around sex toys and celebrities lately. Turns out our fave stars are fans of vibrators, too. Forget perfumes – vibrators are the new hot celebrity-backed must-have, with big names like Gwyneth Paltrow and Cara Delevingne taking the stigma out of female pleasure and releasing their own sleek sex toys to add to our collections. Check out some of our fave picks here.

Gwyneth Paltrow: goop Double-Sided Wand Vibrator

Whether you love her or you hate her, there’s no denying Gwenny has won some brownie points with this beauty.

The goop Double-Sided Wand Vibrator comes in a pretty soft pink and cream with gold accents for a touch of luxe. It offers a whopping sixty-four vibrational settings to play with, so it’s sure to suit any vibe (pun intended). This bad boy sold out in one day when first released, and it’s easy to see why.

If it’s good enough for Gwen, it’s good enough for us!

Lily Allen: Lily Allen X Womaniser

It turns out our fave sassy English songwriter can do more than sing.

In fact, she’s making fans of her Lily Allen X Womaniser vibrator sing with pleasure! This clitoral-suction vibrator is small and light, coming in a fun bright pink, orange and white colourway.

It offers a similar sensation to oral sex, which may be why it’s so popular!

*Immediately adds to cart*

Dakota Johnson: Maude

Dakota Johnson exploded onto our screens as a sex symbol in Fifty Shades of Grey, and now she’s passing the torch (or vibrator) of good sex onto us.

In 2020, she announced she’s the investor and co-creative director of sexual wellness brand, Maude. Maude is loved for its sleek sex toys and other bits and bobs like lubricant and organic condoms. 

“She fearlessly has taken on the subject of sex and intimacy through her work – becoming a powerful voice for inclusivity and progress,” founder and CEO Eva Goicochea says about Dakota. We do love an orgasm for a good cause!

Abbie Chatfield: VUSH X ABBIE

Never one to shy away from the topic of sex, sexuality, and feminism, Abbie Chatfield has us falling in love all over again with her exciting release of the beautiful VUSH X ABBIE vibrator.

In Abbie’s own words, it’s the “G-spot vibrator we all need.” Always a queen of inclusivity, Abbie explained that the toy is designed for all genders. We’re obsessed with the pretty orange and floral detail – and the ridiculously cute mini vibrator earrings included in the ABBIE bundle!

Cara Delevingne: Lora DiCarlo

Quirky supermodel and actress Cara Delevingne also joined the sex tech world in 2020 when she was named co-owner and creative advisor of woman-led sexual wellness and technology company, Lora DiCarlo.

“Lora DiCarlo is filling the gap in the market, creating products that are gender-inclusive. It’s so important to promote sexual wellness and sexual empowerment for everyone,” she said.

We love a woke businesswoman!

Cardi B: VUSH ‘Your Majesty’

Honourable mention goes to Cardi B for partnering up with VUSH with a cheeky product placement of their ‘Your Majesty’ vibrator in her music video for hit song ‘Up’.

While she may not have her name on the box, she’s working wonders by giving VUSH’s salmon pink vibrator some publicity and promoting and normalising female pleasure to audiences all around the world. We’d expect nothing less from this bold and confident icon.